I've been through some pretty tough times with e-newsletter programs including custom built email tools and Constant Contact (ugh), and Vertical Response is just the cleanest, most helpful, easy to use environment I have used to date.
Here's why I like them:
- Newsletter Stats: Their stats for tracking how your newsletter did are amazing. Not only are they comprehensive, but they tell me what words worked, and what didn't. Like, did people respond to a graphic of "Donate online" or did they click the words that said "Give online today" (it was the latter). Now I can make better newsletters for the next time for all of my clients.
- Friendly Code Environment: I'm not a programmer...I'm a designer who can code into a website page to do nice-looking things. For clients who don't want to pay to have Vertical Response program a custom template that I've designed, I just set up the design, which I try to make as simple as possible with two columns, and make the edits. Tables, fonts, links, floating images, it's all fine.
- Easy Sign Up Box: Another simple and cheap solution to getting an email sign up form on your website. If you want it integrated onto a special page, like a Contact Us page, you might need to involve a programmer, but getting a basic box with your website colors is do-able for a normal person. You can pay a programmer and a designer (both available through me at Katie James Pixelated), but the quick and dirty is not that dirty.
- Blog: Do check out their blog for enewsletter tips. Here's a post about how to not write a subject line, for example.
Check them out for your email newsletter!